A thought to ponder

Carville/Begala scorched earth is the military strategy of scorched earth (a war crime under the Geneva Conventions btw) juxtaposed to a mass media battlefield

Mass media saturation is the military strategy of swarming juxtaposed to a mass media battlefield

Combined, they have been ruthlessly used to divide America into hostile, warring factions.  Perhaps it’s time to figure out the driving force(s) behind them.