President Trump’s fans consider him a genius at “counter-punching” and many “experts” and journalists have written about this. Saleno Zito ran a very good piece, How Trump made small town America matter again, at the New York Post on January 22, 2017. She wrote:
“All he needed was that connection that he had with the people and that simple but brilliant tangible benefit he was offering to take them toward, the cry of “Make America great again.”
All he needed were the rallies.
It was the secret sauce that reporters, pollsters, academics and critics almost all missed.
Trump’s plan was a genius gamble; use the press to get his message out, which he did, doing sometimes 10 to 12 media hits a day across the cable and network news shows. They were sometimes long-winded, rambling streams of consciousness, they were oftentimes controversial — and they never failed to get everyone’s attention.”
It wasn’t a genius gamble. Someone taught Trump how to SPIN and repeat talking points and memes. What Zito refers to as “sometimes long-winded, rambling streams of consciousness”, were actually gibberish interspersed with keyword messaging (talking points), that were carefully designed to resonate with flyover Americans. Trump didn’t think up all those memes and keyword messaging – he was fed it. It’s the same type of keyword messaging the Clintons, Obama and the Left have used since 1992.
The news media spent days on end repeating Trump’s keyword messaging and his “winning in the all the polls” polling data. The media’s relentless cornering Republicans and rehashing their vote and stand on invading Iraq, as some sort of required penance, was replaced with media cornering Republicans in the primary and hounding them with, “Trump is winning in all the polls, don’t you need to support the winner?” This was designed to create the perception that Trump was the legitimate GOP candidate and any Republican who didn’t get in line was trying to steal the nomination from him.
These types of media mind games, to create the perception that popularity equates to the “will of the people”, are a consistent theme in the mass media saturation information warfare. The overriding goal is to convince people that polls are a legitimate representation of the will of the people, when really polls are the opinions of small groups of people, extrapolated as representing millions of people. Convincing people polls are “scientific” was part of the long-term scam.
Zito wrote, “All he needed were the rallies.”
Well, yes the visual of large rallies broadcast live and in their entirety on all three cable networks during the GOP primary is the same mass media saturation con game as the Women’s March photo blitz of “crowd size” that played out this past weekend. It is the same exact propaganda tactic. The same way Trump repeating “great, great, great” was the same as James Carville repeating “sex, sex, sex”.
For Trump’s genius to work required active and knowing participation of the mass media in America, because they gave him BILLIONS of dollars in free media. It was massive media collusion that gave Trump the edge when he waged, what the media referred to as a “GOP Insurgency” (wonder who dreamed up that phrase, because I am sure it wasn’t Trump the “genius”). Interestingly, in the general election Wikileaks started leaking DNC and Podesta emails which showed the corrupt media collusion to help Hillary. There was massive media collusion to sell Trump as the “GOP Insurgent” in the primary too. Who was the puppet-master behind the GOP Insurgency is a question that needs to be answered. Who in the Trump campaign was selling Trump on SPIN should be exposed too. Finding out who orchestrated and funded Trump’s messaging, rallies and media blitz is equally as important as exposing the Clinton spin, the Obama narrative, Russian influence in the election and who organized and funded the Women’s March…”global movement”.
I’m a homemaker who likes reading about military history, strategy, and intelligence operations. As an Army wife, as we moved from post to post, I spent many years signing out books at Army post libraries on these topics and buying books too. I had a fascination for learning about propaganda and information warfare. When I first started observing the Clinton “war room”, and the relentless repetition of talking points, I realized this was something different in American politics.
I’ve been dissecting Clinton SPIN since it first entered American presidential politics in the 1992 presidential campaign. I started wondering what it was, where it came from and what the goals of it were, both short-term and long-term. By 1998, when the Clinton impeachment scandal hit, I had dissected it and I keep repeating it, so that any new readers understand what I’m talking about. I call it mass media saturation strategy, because I have never seen anyone else write about SPIN in terms of it being information warfare. Writing about it on the Excite message boards in 1998 evoked a massive reaction, so I believe I hit the nail on the head. Here it is again:
Mass media saturation is the military strategy of swarming juxtaposed to a mass media battlefield
Scorched earth is the military strategy of scorched earth (a war crime under the Geneva Conventions btw) juxtaposed to a mass media battlefield, Scorched earth information warfare is a take no prisoners blitz of vicious character assassinations AND mass media saturation on steroids.
Combined, they have been ruthlessly used to divide America into hostile, warring factions
The messaging wall required for mass media saturation to succeed requires the active collusion of the mass media NEWS outlets to facilitate it, by actively and relentlessly repeating the messages of the political candidate or activists using this “buzz word, catchphrase spin (talking points messaging). Mass media saturation INFORMATION WARFARE requires mass media collusion to succeed. This strategy can NOT succeed without mass media messaging dominance to CONTROL (“win”) the 24/7 news cycle (or as the Clinton team dubbed it – the spin cycle).
It is a form of mass media brainwashing and antithetical to American free speech principles! To succeed this strategy requires MEDIA COLLUSION.
It can NOT work without that media collusion.
Here are the components:
Talking points and buzz word messaging, which are relentlessly repeated by both political operatives and the media.
Mass media domination of the messaging, to control the 24/7 NEWS cycle, which requires mass media collusion.
Relentless repetition of polling data by both the political operatives and media, to facilitate the manufacture of opinion cascades (winning in all the polls)
The media is the lynchpin in Clinton spin & Obama narratives. Without that mass media saturation, the Left has to play on a level playing field & compete in the arena of ideas, where they lose. No signs of it letting up, when the media ran the Clinton scorched earth in the general & are still hard at it. The media attacks on Trump are more overt and extreme than the attacks they waged against GWB..
Keeping Trump and the Left at war is more about destabilizing America than it is about Republicans or Democrats winning.
This past weekend a massive propaganda effort was staged and waged globally. The whole effort centered on a photo blitz launched by mass media of showing large crowd size at the Women’s March locations around the world. Very little information about these marches accompanied the photos, but there was a propaganda ploy to pit Trump against the media, presenting the Women’s March crowd as larger than his inauguration crowd. By afternoon on Saturday, the media started a meme accompanying photos of the march in Chicago – “too big to march”. Not long after that, the media started saying the march in WashingtonDC was also “too big to march”.
These memes and talking points sound very similar and the same tactics to pit Left vs. Right have been used repeatedly. From the beginning, interjecting military terms into their jargon is popular too. And when it all comes out eventually, I expect a large hand in fueling “The Tea Party” movement had the larger purpose of splitting the GOP and when that fizzled, along came the “GOP Insurgency”. It all started in America with a “war room” in an American presidential campaign in 1992. By 1998, the “throw anything and hope it sticks” mass media saturation war was waged – the scorched earth campaign to save Bill Clinton’s presidency.
The US Armed Forces, the FBI, and our national security agencies are America’s last bastion, where Americans have confidence in their government. The GOP was the political party that was adamant about The Constitution AND our founding principles. Destroying American faith in these institutions has been at the center of this vicious information warfare.
This massive SPIN effort was intended to, not only delegitimize President Trump, but to show American democracy in chaos, a theme of continuing the imagery of two disgusting presidential scorched earth campaigns, reducing American democracy to a crude, vulgar, Reality TV show with two totally corrupt candidates. Those Wikileaks leaks were not so much to help Trump, but to expose the corrupt media collusion, sow distrust of the media and cast doubt on our political system. Rabid Dems and Trump played along, attacking our FBI and intelligence agencies, attacking the legitimacy of our ballot boxes ( recount fiasco), our constitution (Electoral College), and both Dems and Trump have attacked the FBI, and Trump expanded that to US intelligence agencies.
The “fake news” hype fueled hysteria on the right about the Left censoring news, but it also exposed the lazy, sloppy journalism of journalists sitting on Twitter and retweeting each other’s stories with no real fact-checking. As this lack of journalistic standards became more obvious in recent weeks, Trump has latched onto hyping the “dishonest media” to deflect from his own blatant lies. Many journalists have hunkered down like college-campus snowflakes, debating whether they should cover White House press conferences, akin to college kids needing their safe spaces to avoid being triggered. The media is still spinning and Trump is now lying through his teeth to “counter-punch”. Oh, and the Russians are still using Wikileaks to agitate both sides. Over the weekend, Wikileaks started tweeting that Trump needs to release his tax returns.
This mass media saturation information warfare is not just about Republicans vs. Democrats.
Here’s a big picture analysis I wrote on October 20, 2016:
For the record, I could not care less when people attack me personally or call me a crazy conspiracy nut, but I sure hope that the people entrusted with our national security get their heads out of their butts SOON, because the Russians ARE on the move and they have a COMPREHENSIVE MILITARY STRATEGY and they have been incrementally waging it for DECADES against America and the West. There should be a few Cold Warriors, who remember how this game is played.
Hillary or Trump are both surefire losers for America – one is too stupid to realize Putin is fluffing him and the other has so much dirt that the Russians are holding and ready to blackmail her, that she’s compromised six ways to Sunday.
This isn’t just about presidential “politics” or some benign media messaging strategy, because the Clinton mass media messaging is just part of this. The Russians are escalating their cyber warfare actions, their geopolitical actions AND military actions.
This is the culmination of a DECADES’ long comprehensive military strategy to neuter the United States and the West and the main effort has been to fuel virulent partisan factions in America and destroy Americans’ confidence in the media, in their economic system (Wall Street attacks ring a bell), the police (hey BLM, ring a bell), and the entire American governmental system. It has been a comprehensive military strategy all along.
Putin will be the only winner come November 8th.
There are larger forces at play in this beyond American Left vs. Right partisan politics. Russian influence operations were very real, Soros money is very real. Rupert Murdoch coming in to personally run the largest right-wing propaganda outlet in America is very real. Rupert Murdoch fired Roger Ailes on the very day Trump secured the Republican nomination.
There’s an information war being played out on an international scale battling over the international system.
I believe Russian, Soros & Murdoch are on the same team – trying to dismantle the international system. Putin wants to be the leader of a new international order, but if push comes to shove, the big money will topple him too.
In America they’re fomenting left vs right battles and black distrust with their endless propaganda.
FOX just brought in Nigel Farage to agitate the American right and ditched constitutional conservative, George Will.
The three most stable democracies are in internal chaos – Britain was conned into Brexit playing patriotic & economic themes, but leaving the country battling the EU and with massive internal divides. Germany was duped into the humanitarian route, welcoming in a radical Jihadist army, that will ruthlessly try to destroy the cultural fiber and foment ethnic battles. America has just endured two virulent scorched earth presidential campaigns with two very corrupt candidates – those scorched earth campaigns had huge money pouring in and information warfare help from the Russians, Soros, Murdoch – spewing endless propaganda designed to play Americans against each other.
Where it ends is anybody’s guess.
President Trump has no clue that he’s a dupe in the larger game, but hopefully some of his advisers can keep him fighting for American national interests. General Mattis just reassured NATO that we are committed – good move. Let’s hope for many more good moves to bolster the international order, that America led the way building.